The Concierge Nurse
Turn your nursing expertise into a structured, private-pay concierge business.
Talk You know you want to build. Now
you need to know what to build.
Your nursing experience gives you expertise. Building a business around it requires a different kind of clarity.
You need more than an idea. You need to know who will pay for your services, what problem you will solve, how to position and price the offer, and what must be in place before you begin marketing it. The Concierge Nurse Business Society gives nurses the business education, practical tools, and strategic guidance to turn clinical experience into a clear, structured business the market can understand and value. This is not about collecting more information. It is about making sound business decisions, building the right foundation, and moving forward with intention.
Choose the support that matches your stage
Consultations
Focused strategy for the business decision in front of you
For nurses who need individualized guidance on an offer, ideal client, market opportunity, pricing, positioning, or an immediate business challenge. You will leave with clearer decisions and a practical plan for what to do next.
Toolkits
Nurse-specific business tools without the blank-page overwhelm
Editable templates, planning resources, and attorney-ready business documents created to help nurses build more efficiently. Start with a stronger structure, adapt the materials for your business, and take them to the appropriate professional for review when needed.
The Six-Step Cohort Accelerator
Build your concierge nurse business with structure, strategy, and live support
A six-week live business accelerator for nurses who are ready to move beyond an idea and build the foundation of a real private-pay business. You will clarify your offer, validate the market, define the ideal client, develop your pricing and preliminary pro forma, strengthen your positioning, and begin building the legal, operational, and marketing infrastructure needed to move forward.
Meet Tracy
Business guidance created by a nurse who understands healthcare and entrepreneurship
I’m Tracy Pekurny, RN, founder of the Concierge Nurse Business Society. I bring nearly three decades of nursing experience and more than a decade of entrepreneurship to the nurses I teach and advise.
I created this business because nurses need more than generic coaching and encouragement. They need sound business education, market clarity, practical resources, and guidance that recognizes the professional, legal, and operational realities of building an independent nursing business.
My work helps nurses move from a broad idea to a business with a defined client, a clear offer, intentional pricing, and a foundation built to support responsible growth.
What Nurses Say About Building With Me
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"I went into this with a broad spectrum of care, and came out completely transformed with a clear vision for my business!"
Lacey Ruff, RN
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"I can't put a price tag on the value that I have received from the numerous handouts, playbooks, templates, and exercises."
Cassandra Lapsley, BSN, RN
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"The way she blends clinical excellence with strategic business insight is truly rare. She helped me build my concierge nursing practice with clarity, structure, and confidence in ways I simply would not have known how to navigate on my own."
Allie Alonzo, MSN, BSN, RN
10 Things you can do today to surprise & delight
Podcast
Practical conversations about concierge nursing and the business behind it
Listen to conversations about business strategy, legal foundations, market positioning, pricing, operations, referral relationships, and the realities nurses face when building independent private-pay businesses.